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Blue Light Services acknowledges that all personal information it receives from clients is held in trust. Blue Light Services respects that trust by adhering to general principles regarding the protection of personal information. This Privacy Statement explains how we collect, use, share, and protect information for all purposes as listed above and mentioned in this Statement.

This Privacy Statement applies to the personal information of clients and suppliers that is collected or used by Blue Light Services or its affiliates. This Statement applies to all the personal information that we collect when clients and suppliers interact with us, such as when visiting our websites, using the products or services offered by Blue Light Services, when purchasing our products or services, when contacting us, and when interacting with us as a business customer, supplier or potential client.

This includes, without limitation, all online and offline collections of all types of personal information.

Information collection 
Blue Light Services may ask you to provide personal information for purposes including, but not limited to, the following:

  • Buying our products and services;
  • Using or commissioning certain products and services or enhancing functionality;
  • Receiving information about our products and services;
  • Participating in our online communities, including our social media channels/pages;
  • Storing your preferences for future interactions and communications from us;
  • Helping us to develop products and services and create campaigns that are designed around you, optimise customer services and continuously improve our websites;
  • Helping us to improve products and services, and allowing us to keep you informed of, or involve you in the testing of, new products and services;
  • Resolving consumer and/or product and services issues;
  • Registering visitors at events, demonstrations and conferences;
  • Contract or tender management; and
  • Receiving personalised messages, special offers and advertisements that are relevant to your personal or business interests, based on the information that you have shared with us and on the information we have collected through cookies or similar techniques regarding your use of our websites/social media/blogs.

Blue Light Services maintains physical, technical, and administrative safeguards to protect your personal information and only allows disclosures as permitted by law to assist in providing products or services. We may also collect product and service information and provide these statistics to others in an aggregate form where the information has been de-identified.

Personal information collected may include:

  • Contact information, such as name, address, email, telephone number, fax number, business name, and/or job title
  • Unique identifiers and preference information such as username, password, marketing preferences, internet protocol (IP) address, browser type, operating system, computer or mobile device, or navigation and clickstream behavior for online interactions
  • Resume including work history, professional qualifications, publications, awards, references, completed trainings, signature
  • Creditworthiness, VAT number, product, purchase information history, request documentation
  • Pictures, video and audio recordings where you have provided your permission
  • Sensitive personal information, such as health information or reports of an individual end-customer, i.e. concerning product claims and investigations, patient pre and post-operative outcomes for research & statistical purposes, or criminal records for due diligence procedures in accordance with applicable law

Blue Light Services will retain and use the personal information collected for above mentioned processes and processing purposes accordance with legal obligations.

Legal Basis
The legal basis Blue Light Services uses to process personal information will be dependent on the processing purposes. Where the personal information collected involved is of EU citizens, in general, we use the following basis:

  • Consent to use the personal information, i.e. where this involves (digital) direct marketing activities and where we would like to use a photo, video or audio recording with identifiable individuals for external publishing;
  • Establishment or performance of a contract, i.e. where we enter into a contract with a party and we collect contact information and signatures, as well as potential bank account details that may be linked to a representative of a company we do business with;
  • Compliance with a legal obligation, i.e. where we need to disclose consumer details for compliance with (local or industry) laws such as the Physician Payments Sunshine Act or for compliance with the Medical Device Regulation;
  • Legitimate interest of Blue Light Services, i.e. where Blue Light Services collects contact information and preferences, details for lodging and travel for attendees of Blue Light Services organised events & trainings or third party hosted events & trainings in collaboration with us;
  • Public interest or for the exercise of public authority in strictly limited cases, i.e. where we would be required to cooperate with the Police or other government bodies in case of illegal conduct;
  • For the establishment, exercise or defense of legal claims, i.e. for court cases;
  • For scientific or research purposes, i.e. for clinical research studies with sufficient safeguards safeguarding confidentiality;
  • For preventative and occupational medicine, medical diagnosis pursuant to contract with healthcare professionals;
  • For public interest in the public health to ensure high standards of quality and safety of healthcare and products;
  • Where the individual chooses to disclose the personal information publicly by its own initiative.

If you choose not to provide the personal information we reasonably require, it may hinder Blue Light Services ability to provide the information or services you have requested.

How long we keep information
Blue Light Services will retain your personal information for as long as reasonably necessary to comply with legal obligations or for no longer as required for legitimate business purposes.

Information sharing
Blue Light Services does not share your personal information with unaffiliated third parties for their own direct marketing purposes.

The security and confidentiality of your personal information matters to us. For this reason, we have physical, technical and administrative controls in place to protect your Personal Information from unauthorised access, use and disclosure. We evaluate these safeguards on an ongoing basis to help minimise risks from new security threats as they become known.

You may request details of personal data which we hold about you. If you believe that any personal information we are holding on you is incorrect or incomplete, please contact us as soon as possible, at the address below. We will promptly correct any personal information found to be incorrect.

You may always choose to object to the collection or use of your personal information or to have your information erased.If you would like a copy of the information held about you please or to exercise any other right, please contact us at

Privacy statement for children
Blue Light Services will not collect personal information from anyone we know to be under the age of 16 without the prior, verifiable consent from his or her legal representative. Such legal representative has the right, upon request, to view the information provided by the child and/or to require that it be deleted.

Updates to Privacy Statement

This Privacy Statement may be amended at any time. If material changes are made in how personal information is collected, used, disclosed, or otherwise processed, this Statement will be updated and notices will be provided when/where appropriate. Any material changes to this Privacy Statement will be effective at the time of our posting of the notice of the update. Where required to do so by law, Blue Light Services may seek your prior consent to any material changes we make to this Privacy Statement.

The Statement was last updated on 14 May 2018.

If you have any questions, concerns, or comments about this Privacy Statement, please contact us.  Blue Light Services will use reasonable efforts to respond to you as soon as possible.


Send mail to: 
Blue Light Services
Attn.: Data Privacy Director
182C Park Avenue
NW10 7XH

If we fail to respond to you within a reasonable period of receiving it in writing, or if you are dissatisfied with the response that you receive from us, you may lodge a complaint with the data protection authority.